Checklist for Auditing Google Ads and SEO

If you're running Google Ads and investing in SEO, you want to make sure every dollar counts. This checklist will help you evaluate your current setup and identify areas to enhance your efforts.

Google Ads Audit

Campaign Settings

• Targeted Keywords Are Relevant: Ensure the keywords in your campaigns align with your business goals. Irrelevant keywords waste budget without attracting potential customers.
• Geographic Targeting Is Correct: Verify your ads reach only the locations you serve. Incorrect settings can lead to wasted impressions outside your service areas.
• Ad Extensions Are Used Effectively: Check if you're using all available ad extensions, like callouts and sitelinks. They boost your ad's visibility and provide more info to potential customers.

Ad Performance

• Ads Are Tested and Rotated: Confirm that you regularly test different ad variations. Rotating ads helps identify the most effective messaging.
• Conversion Tracking Is Set Up: Make sure your conversion tracking accurately measures actions like form submissions or calls. Without it, you can't determine which ads drive business.

SEO Audit

On-Page Optimization

• Meta Tags Are Optimized: Review titles and descriptions to ensure they reflect the page content and include primary keywords. Well-optimized meta tags improve click-through rates.
• Content Is Valuable and Relevant: Check that your content addresses your audience's needs and includes relevant keywords. Quality content improves rankings and user engagement.
• URL Structure Is Clean: Look for clear, concise URLs that reflect the page's topic. Clean URLs help search engines understand your site structure better.

Technical SEO

• Site Is Mobile-Friendly: Test your website's mobile usability. A mobile-friendly site ensures better user experience and improved rankings.
• Page Speed Is Optimized: Analyze your page loading times. Fast-loading pages reduce bounce rates and improve user satisfaction.
• Internal Linking Is Effective: Verify your site uses internal links to guide users and search engines through your content. Effective linking supports better navigation and SEO.

What To Do Next

Identify which items need improvement and prioritize those that will have the biggest impact on your results. Start with addressing performance issues in your Google Ads and SEO strategy. For a more tailored plan, consider booking a consultation with us at Top Gun Solutions.