Lane three · Websites
Built to sell,
live in a month.
Five industry Web Engines — energy, contractors, automotive, fleet and healthcare. Each one is a $5,000 one-time build delivered in 30 days or less from the agreed start date: design, copy structure, SEO foundations, conversion paths, analytics, launch and handoff in a single engagement. No retainer, no platform rent, no financing.
Published pricing
The five Web Engines
One fee, one delivery window, five industries. Nothing here is sold self-serve — every engine starts with the call so the page scope, the content responsibilities and the integrations are agreed before anything is built.
Top Gun Energy Web Engine
Build buyer confidence before the first call and turn your capabilities into qualified opportunities.
The agreed start date and delivery plan depend on timely content, account access, integration availability, and client approvals. Page count, content responsibilities, hosting, and post-launch support are confirmed in the project agreement.
- Premium responsive design — high-end layouts for desktop, tablet, and mobile, with clear navigation and readable capability content.
- Buyer-focused pages — service lines, sectors, locations, capability statements, project proof, and verified credentials within the agreed page scope.
- Conversion architecture — request-for-quote/contact paths, relevant calls to action, qualification forms, and sales-team routing.
- Search foundations — SEO page structure, metadata, headings, technical indexing setup, structured data, and AEO/AI-search-ready content organization.
- Analytics and integrations — inquiry/action tracking, agreed CRM or contact connections, and approved third-party embeds.
- Content control and launch — CMS/admin access, performance-minded build, device/form QA, launch setup, and handoff guidance.
Top Gun Contractors Web Engine
Show the work. Establish trust. Turn buyer interest into project and bid conversations.
The agreed start date and delivery plan depend on timely content, account access, integration availability, and client approvals. Page count, content responsibilities, hosting, and post-launch support are confirmed in the project agreement.
- High-end responsive design — refined desktop/mobile layouts, clear navigation, and an accessible, readable project-browsing experience.
- Commercial proof — service and sector pages, project portfolio/case-study structure, locations, credentials, and buyer trust signals.
- Project conversion — bid invitation, estimate/consultation, or prequalification inquiry paths with calls to action and contact routing.
- SEO foundations — metadata, headings, service/location structure, indexing setup, structured data, and AEO/AI-search-ready content organization.
- Measurement and connections — form/action analytics and scoped CRM, email, scheduling, document-link, or contact integrations.
- CMS and delivery — CMS/admin access for project updates, performance-minded implementation, device/form QA, launch, and handoff.
Top Gun Automotive Web Engine
Turn online research into appointments, estimate requests, and relevant customer conversations.
The agreed start date and delivery plan depend on timely content, account access, integration availability, and client approvals. Page count, content responsibilities, hosting, and post-launch support are confirmed in the project agreement.
- Premium automotive design — high-end responsive layouts, clear service/inventory navigation, and mobile-friendly calls to action.
- Trust-building content — service/capability pages, location information, customer proof, verified credentials, and approved vehicle/project imagery.
- Customer conversion — appointment, estimate, trade-in, or sales-contact forms matched to the selected automotive business model.
- Search structure — SEO metadata, headings, indexing, local/service organization, structured data, and AEO/AI-search-ready content structure.
- Analytics and connections — inquiry/call-action measurement plus scoped scheduling, CRM, or inventory links/embeds using available provider access.
- Admin and launch — CMS/admin access, performance-minded build, device/form QA, launch configuration, and handoff guidance.
Top Gun Fleet Web Engine
Make your capacity and service clear, build shipper confidence, and capture qualified account inquiries.
The agreed start date and delivery plan depend on timely content, account access, integration availability, and client approvals. Page count, content responsibilities, hosting, and post-launch support are confirmed in the project agreement.
- High-end responsive design — desktop/mobile layouts with clear navigation for customers, partners, and recruiting audiences where scoped.
- Capability positioning — services, lanes/coverage, fleet or equipment information, industry pages, approved credentials, and customer proof.
- Quote and account capture — request-for-quote forms, qualification fields, account inquiries, recruiting forms, and contact routing as selected.
- Search foundations — SEO metadata/headings, indexing setup, geographic/service structure, structured data, and AEO/AI-search-ready organization.
- Analytics and integration — quote/action tracking, scoped CRM/email connections, and links or embeds for existing customer/driver tools.
- CMS and launch — CMS/admin access, performance-minded implementation, responsive/form testing, launch setup, and handoff guidance.
Top Gun Healthcare Web Engine
Build patient trust, make care options easier to understand, and simplify the path to an appointment.
The agreed start date and delivery plan depend on timely content, account access, integration availability, and client approvals. Page count, content responsibilities, hosting, and post-launch support are confirmed in the project agreement.
- High-end responsive experience — readable, accessible design patterns for desktop/mobile, with clear services, locations, and provider navigation.
- Patient confidence — provider/service pages, approved credentials, practical patient information, location details, and substantiated trust signals.
- Appointment architecture — contact/appointment pathways and scoped scheduling or patient-portal links using approved tools.
- SEO foundations — metadata, headings, indexing, provider/service/location structure, structured data, and AEO/AI-search-ready content organization.
- Appropriate measurement — approved analytics and scoped integrations, with form content, tracking, and data routing aligned to agreed privacy requirements.
- Admin and delivery — CMS/admin access, performance-minded build, device/form QA, launch setup, and content-maintenance handoff.
Custom enterprise application development and ongoing marketing or website maintenance are scoped separately when requested.
Pricing may vary based on project scope, ad spend, platform requirements, integrations, travel, production requirements, and custom deliverables. Final pricing is confirmed in the client proposal or service agreement.
Website services
Full scope, page by page
Each engine has its own page with the complete inclusion list, who it fits and who it does not.
Pricing may vary based on project scope, ad spend, platform requirements, integrations, travel, production requirements, and custom deliverables. Final pricing is confirmed in the client proposal or service agreement.
Need more than a website
The engine gets you found. The platform runs the business.
A Web Engine is a website, scoped and priced as one. Custom application development and ongoing marketing are separate engagements — the other two lanes.