What to Ask Before You Hire for Commercial Photography

What Commercial Photography and Videography Should Deliver

When hiring for commercial photography and videography, the goal is simple: high-quality visuals that capture the essence of your business. These images and videos should authentically represent your brand, premises, and team. They should be versatile enough to use across various marketing platforms, from your website to social media profiles. The right provider will not only capture stunning visuals but also understand the story you want to tell and the audience you want to reach.

Questions to Ask Any Provider Before Signing

Before committing to a provider, it's crucial to ask the right questions:

• What is your experience in commercial photography and videography? Experience in your specific industry can make a big difference.
• Can you show us a portfolio or previous work? This will help you gauge their style and quality.
• Do you offer both raw and edited options? This flexibility can be important depending on your needs.
• What is your process for understanding our brand and needs? A good provider will take the time to learn about your unique business.
• How do you handle revisions or changes? Knowing this upfront can prevent misunderstandings later.

Answers That Should End the Conversation

Sometimes, the best decision is to walk away. Here are a few red flags:

• Vague or evasive about past work: If they can't provide clear examples of their work, consider it a warning sign.
• Unwillingness to discuss processes: If they dodge questions about how they work or how they handle changes, proceed with caution.
• Lack of understanding or interest in your brand: A provider who doesn't ask about your business objectives may not deliver what you need.

What a Fair Scope of Work Looks Like

A comprehensive scope of work should include these elements:

• Initial consultation: An in-depth discussion to understand your expectations and project goals.
• Location scouting and planning: Preparation to ensure the best setting for your shoot.
• Photography and videography session: Dedicated time to capture the agreed-upon visuals.
• Post-production editing: Options for both raw and edited materials based on your preference.
• Final delivery: A clear timeline for when you can expect to receive the final product.

How to Tell in the First Month Whether It's Working

After hiring a commercial photography and videography provider, you should see initial signs of progress within the first month. Look for engagement with the visuals produced. Are your photos or videos being shared and commented on? Are they aligning with your brand's message? If these early indicators are positive, you're on the right track.

If you're interested in exploring our commercial photography and videography services, we invite you to ask us these questions and more. Ready to discuss your project? Book a call with us today.