What to Ask Before You Hire for Google Ads for Clinics

What Google Ads for Clinics Should Deliver

When you invest in Google Ads for your clinic, the primary goal is to fill your appointment book with new patients. This isn't about increasing traffic to your website or getting more clicks. It's about converting those clicks into real, booked appointments. The work should be tailored specifically to attract people who are actively looking for healthcare services in your area.

Questions to Ask Any Provider Before Signing

Before you choose a provider to handle your Google Ads, you need to ask the right questions. Here are some that can help:

• How do you ensure the ads target potential patients in my specific region?
• Can you explain how you measure success in terms of booked appointments?
• What is your approach to keyword selection and bid management?
• How do you handle ad copy to ensure it resonates with my clinic's audience?
• Can you share examples of past successes with similar clinics?

Asking these questions will give you insights into their experience and whether they understand the specifics of healthcare marketing.

Answers That Should End the Conversation

There are some responses that should raise red flags. If a provider cannot clearly explain how they measure success beyond metrics like 'clicks' or 'impressions,' that's a problem. Also, be wary if they promise to get you on the first page of search results without explaining how this translates to booked appointments. Any reluctance to provide case studies or previous successes could indicate a lack of experience in your field.

What a Fair Scope of Work Looks Like

A fair scope of work should include a detailed strategy for targeting specific patient demographics and conditions relevant to your practice. The provider should offer ongoing campaign management, including regular optimization of keywords and ad copy as data comes in. Reporting should be a regular occurrence, showing metrics that matter to you, like cost per appointment, not just cost per click. This work requires consistent adjustments and insights based on performance data.

How to Tell in the First Month Whether It Is Working

In the first month, you should start seeing indicators of success. This includes an uptick in inquiries or patient bookings linked directly to the ads. It's crucial to have regular communication with your provider to review what's working and what's not. Adjustments made based on this early feedback will set the stage for longer-term performance.

For clinics looking to get the most out of their Google Ads campaigns, it's important to enter these relationships with the right expectations and questions. If you're considering this path and want to ask these questions directly, feel free to book a consultation with us.