How will I know if the in-person dealership marketing workshop is working?

The first thing you will notice is a shift in the engagement of your team. They will have a clearer understanding of how to work leads effectively. This change in mindset often leads to more proactive communication with potential customers. You’ll also likely see improved collaboration within your Business Development Center (BDC) as they apply what they learned during the workshop. Over time, you can assess how the new strategies are affecting customer interactions and follow-ups. Pay attention to the quality of conversations and the feedback from your team. If they feel more confident and informed, that's a strong indicator the workshop is having a positive impact. For a more comprehensive evaluation, you may want to compare performance metrics before and after the workshop, but focus on the qualitative changes first.