I do not know whether I need software or marketing. Can you help me decide?

That is exactly what the consulting sessions are for. Plenty of owners arrive certain they need an app and leave having realised the actual constraint is that nobody knows they exist — or the reverse. The session covers what to build, what to buy off the shelf, and what to stop doing. It is a short paid engagement, separate from the free strategy call you book to scope it, and there is no obligation to have us do the work afterwards.