What can I expect to learn at the in-person dealership marketing workshop?

You can expect to learn how to build effective marketing campaigns tailored for your dealership. The workshop focuses on retraining your Business Development Center (BDC) on how to work leads effectively. You'll engage in hands-on activities over two days, allowing you to apply the concepts directly to your business. This is a chance to refine your strategies and improve your team's skills in a collaborative environment. Keep in mind that the workshop may not be suitable if you're looking for a quick fix or if your team is not ready to implement changes.