What to Ask Before Hiring a Car Dealership Marketing Workshop

What This Kind of Work Should Actually Deliver

A car dealership marketing workshop, like the Top Gun Dealer Marketing Live Workshop, is designed to boost your dealership's acquisition strategy. It should help you understand demand generation for both your showroom and service department. You’ll learn how to handle leads more effectively and identify where potential revenue is lost in follow-up processes. The goal is to provide actionable insights that improve your bottom line.

The Questions to Ask Any Provider Before Signing

Before you commit to a workshop, here are some questions to ask:

• What specific outcomes can I expect from the workshop?
• Who will be leading the session, and what is their experience?
• Can you provide a detailed agenda or curriculum?
• Are there opportunities for one-on-one interaction or specific advice for my dealership?
• What kind of support or follow-up is offered post-workshop?

These questions will help you assess whether the workshop is aligned with your goals and if the provider is experienced enough to deliver what they promise.

The Answers That Should End the Conversation

Sometimes, the answers you receive might indicate that it's best to walk away. Here are some red flags:

• The provider cannot clearly outline the outcomes or curriculum.
• There's no information about the qualifications of the session leader.
• They are vague about post-workshop support or follow-up.
• The workshop is overly generalized with no room for personalized advice.

These are signals that the provider might not deliver the value you're seeking.

What a Fair Scope of Work Looks Like in Structure

A fair scope for a car dealership marketing workshop should include:

• A clear agenda with specific topics that address showroom and service demand.
• Interactive elements, such as case studies or role-playing, to apply what you've learned.
• Ample time for Q&A sessions or personalized advice tailored to your dealership's challenges.
• Materials or resources you can take back to your team for implementation.

The structure should be comprehensive enough to cover the critical areas but flexible to adapt to the unique needs of your dealership.

How to Tell in the First Month Whether It is Working

After participating in the workshop, you should start seeing changes in your dealership's processes. Look for:

• Improved lead handling efficacy.
• Enhanced strategies for both showroom and service demand.
• A clearer understanding of where follow-up processes are failing.
• An increase in engagement from your team in applying new strategies.

These indicators suggest that the workshop is having a positive impact. If you're not seeing these, it may be time to revisit your implementation strategy.

Feel free to ask us these questions, and more, by reaching out through our workshop page or book a call to discuss your needs in detail.