Training
Top Gun Dealer Marketing Live Workshop
This is the live, instructor-led version of the playbook Top Gun runs for dealerships at $5,000 a month. Dealerships rarely have a lead problem; they have a lead-handling problem wearing a lead problem's clothes. In one session we go through both, in that order. You leave with the search and profile setup that wins local comparison shopping, the vehicle and service campaign structures with budgets split between sales and the service lane, the offer and trade-in angles that produce an appointment rather than a price shopper, the landing page and form layouts that convert, and the BDC routing, response-time standard and follow-up cadence that decides whether any of it turns into a delivered unit or a filled service bay. Bring your lead volume, cost per lead, appointment-set rate, show rate and close rate, plus what your service lane is doing. We will work out live where the money is leaking — and in most stores it is between the lead landing and somebody calling it back, not in the ad account. A conditional revenue guarantee comes with this workshop: implement the playbook and increase your monthly revenue by at least 50% within 30 days and double it within 90 days, or the full fee is refunded — offered only to businesses that attend the full session, implement the campaigns, lead-handling standard and follow-up process as taught, and supply the before-and-after revenue records the measurement depends on, and only under signed eligibility and client-obligation terms that define the revenue baseline, the 30-day and 90-day start dates, the measurement method and the refund process. Advertising budget, tools and third-party charges are your own and are separate from the seat fee.
- Investment
- $750 per seat
- Timeline
- One live session, seat confirmed within 1 week
- Starts with
- A 30-minute call
Pricing may vary based on project scope, ad spend, platform requirements, integrations, travel, production requirements, and custom deliverables. Final pricing is confirmed in the client proposal or service agreement.
What you get
- One live instructor-led session with a Top Gun operator, run to a fixed agenda — not a recorded webinar with a chat box
- Dealer discovery: local search, store and service profiles, and the vehicle and service page strategy that wins comparison shopping
- Campaign build for both sides of the store — vehicle-sales and service-lane structures, budget split, offer and trade-in angles, retargeting
- Conversion assets: offer and inventory landing pages, trade-in and service forms, and the appointment calls to action that outperform price bait
- Lead handling — BDC routing, a response-time standard, the call and text cadence, and the reporting that proves which leads were actually worked
- Editable templates, the funnel tracking sheet, the session recording and 30 days of email access for implementation questions
Good fit when
Dealer principals, GMs and marketing managers who want to run acquisition in-house and have a sales, BDC and service team to work the leads.
Not for
Anyone who wants the work done for them — that is Top Gun Dealer Turbo Growth, priced as a monthly service. And a store that cannot report what happened to a lead will not be able to prove the result either.
Also in Training
Related reading
The thinking behind how we run this
- Training
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Questions About Car Dealership Marketing Workshops Answered
Answers to common questions about our car dealership marketing workshop to help you decide if it's right for your business.
Top Gun Dealer Marketing Live Workshop
