Questions to Ask Before Hiring an In-Person Marketing Workshop

What an In-Person Dealership Marketing Workshop Should Deliver

When you sign up for an in-person dealership marketing workshop, you're looking for more than just a meeting. The aim is to build actionable campaigns and retrain your Business Development Center (BDC) team on effective lead handling. This hands-on approach is designed to give your team the tools they need to turn potential leads into actual customers.

A quality workshop should help your business improve customer interactions, enhance follow-up strategies, and ultimately increase sales. The focus is on practical application, ensuring that your team walks away with knowledge they can use immediately in their interactions with customers.

Questions to Ask Any Provider Before Signing

Choosing the right workshop can be daunting, so here are some key questions to ask any provider:

• What is the structure of the workshop? Understanding the agenda and focus can determine if it aligns with your business needs.
• Who will be conducting the workshop? Check the credentials and experience of the presenters to ensure they have the relevant expertise.
• What is the expected outcome for my dealership? Look for clear goals that resonate with your business objectives.
• How is the workshop tailored to my specific dealership needs? Customization is critical to address the unique challenges your dealership faces.
• What follow-up support is available? Post-workshop support can be essential for long-term success.

Answers That Should End the Conversation

Some responses should raise red flags and potentially end your interest in that provider:

• Lack of a clear structure or agenda for the workshop.
• Inability to provide details about the presenters or their qualifications.
• Vague or generic expected outcomes that don't align with your goals.
• No mention of customization options for your dealership's needs.
• Absence of follow-up support or ongoing consultation.

What a Fair Scope of Work Looks Like

A fair scope of work for this kind of workshop should include:

• Two full days of intensive sessions, with a focus on actionable strategies.
• Detailed instruction on campaign building and lead management.
• Interactive components where your team can practice what they learn.
• Opportunities for one-on-one consultations with experts.
• A roadmap for implementing strategies learned during the workshop.

For more information, visit our dealer marketing in-person workshop page.

How to Tell in the First Month Whether It Is Working

Once the workshop is complete, you should start seeing changes in how your team handles leads. Here are some signs that the workshop is working:

• Improved confidence and skills in your BDC team when engaging with prospects.
• Enhanced follow-up processes resulting in better lead conversion.
• Increased engagement from your team in strategizing and executing marketing campaigns.
• Feedback from the team about the usefulness and applicability of the training.

If you have any further questions, feel free to book a consultation with us. We're happy to answer these questions and help you evaluate whether this workshop is right for your dealership.