Does Google Ads and SEO work for my small business?

Yes, Google Ads and SEO can work for small businesses, but it depends on your goals and target audience. If your business offers products or services that people actively search for online, then these strategies can help you reach those customers. You need to have a clear understanding of your market and what keywords potential customers use to find your offerings. This helps ensure that your ads and content are relevant and effective. If your business model relies heavily on local customers, this approach can be particularly beneficial. However, if you're in a niche market with little search volume, it might not be the best fit for you. It's also important to have a budget for ongoing investment in these services, as they require regular management and optimization.