Can I handle contractor marketing myself or should I hire someone?

Most owners find that hiring a contractor marketing agency is the better choice. This is because effective marketing requires specialized knowledge, tools, and time that many businesses may not have in-house. An agency can provide a focused strategy and execution that leads to more qualified calls and booked jobs. They also help build a stronger pipeline, especially beyond busy seasons.

That said, if you have marketing experience and the resources to commit time and effort, you might manage some aspects yourself. However, this often takes away from running your business. If you're unsure, it may be helpful to discuss your specific situation with a professional. You can book a consultation to explore your options further.