Can I handle my contractor marketing myself or do I need to hire someone?

Most contractors find that hiring a marketing agency is the better choice. This is often because effective marketing requires specialized skills and knowledge. An agency can provide expertise in reaching your target audience, managing campaigns, and analyzing results. They have the tools and experience to help you generate more qualified calls and booked jobs, which can strengthen your pipeline. This is especially important when you want to maintain momentum beyond your busy season.

However, if you have experience in marketing and the time to dedicate, you might consider doing it in-house. This can work if you have a clear strategy and the resources to implement it. Just remember that marketing is an ongoing effort, and it often helps to have a team focused solely on that job.