Should I handle marketing and software consulting myself or hire someone?

Most owners find it beneficial to get help with marketing and software consulting. These sessions involve strategic thinking and decision-making about what to build, buy, or stop doing. If you have experience in these areas, you might consider doing it yourself. However, consulting often brings an outside perspective that can highlight blind spots and opportunities you may miss. It also saves you time to focus on running your business. If you’re unsure or lack expertise, hiring a consultant can lead to more informed choices. Ultimately, weigh your own skills and the time you can commit against the potential benefits of outside help.