How can I tell if my Google ads for clinics are working?

The first thing you may notice is an increase in inquiries about your services. You might see more phone calls or messages from potential patients asking for appointments. This change often comes from people clicking on your ads and wanting to learn more about your clinic. Another sign is the number of booked appointments. Tracking how many new patients schedule visits after seeing your ads is key. You can compare these numbers to your usual appointment rates before the campaign started. It’s also important to gather patient feedback. Ask how they found out about your clinic. This can help you understand if the ads are reaching the right audience. Keep in mind that results can vary, and it’s helpful to look at these indicators over time.