How can I tell if your Google Ads and SEO is actually working?

The first thing you might notice is an increase in website traffic. More people will start visiting your site, showing that your ads are reaching the right audience. You may also see changes in the quality of that traffic. Visitors who come through your ads or organic search are more likely to engage with your content, which means they might spend more time on your site or explore more pages. This is a positive sign that your marketing efforts are effective.

Another indicator is the number of inquiries or leads you receive. As your visibility improves, you should expect to see more potential customers reaching out. Keep an eye on these qualitative changes. They can help you understand how well your Google Ads and SEO strategies are performing over time.