Can I handle marketing and software consulting in-house or should I hire someone?

Most owners find that hiring help is the better option for marketing and software consulting. It often requires a mix of skills, experience, and fresh perspectives that can be hard to gather internally, especially if your team is already busy with day-to-day tasks. A consultant can provide targeted insights and strategies tailored to your specific needs, which can lead to more effective outcomes. They can also help you identify what to build, buy, or stop doing, ensuring you make informed decisions. However, if you have the right expertise and resources in-house, you might successfully handle this yourself. It really comes down to your team's capabilities and the complexity of your situation.