How will I know if the marketing and software consulting is working?

The first thing that changes is your clarity. After consulting sessions, you should have a better understanding of what to build, buy, or stop doing. This newfound clarity can lead to more focused decisions in your business. You may notice that your team communicates better about projects and prioritizes tasks more effectively. Look for shifts in how you approach challenges and opportunities. Are you more confident in your strategies? Are your discussions more aligned with your goals? These qualitative changes are good indicators that the consulting is making a difference. Remember, results can vary based on your specific context, so it's important to keep an eye on how your overall operations and decision-making evolve.