How can I measure the success of my Google ads for clinics campaign?

The first thing you'll notice is an increase in inquiries or calls from potential patients. This shows that your ads are attracting attention. You may also see more people visiting your website, which indicates interest in your services. Tracking these inquiries can help you understand how many are coming from your ads.

Next, look at the number of booked appointments. This is a direct measure of how effective the campaign is in converting interest into action. You can compare these numbers to your previous performance to see if there’s an improvement. Regularly reviewing this data will help you see trends and understand whether the campaign is meeting your goals.