Can I run Google ads for my clinic on my own or should I hire someone?

Most clinics find that hiring a professional is the better choice. Google Ads can be complex and requires ongoing management to be effective. A dedicated expert can optimize campaigns, manage budgets, and adjust strategies based on performance data. This can lead to more booked appointments and better patient acquisition over time. If you lack experience with digital advertising, you may miss opportunities or waste resources.

On the other hand, if you have marketing experience or a team member who can dedicate time to this, you might consider doing it in-house. This approach can save costs and allow for more direct control over your messaging. Just be prepared to invest the time needed to learn and adapt as you go. Ultimately, it depends on your clinic's resources and goals.