What tools do I need to manage car dealership marketing in-house?

To manage car dealership marketing in-house, you'll need several tools. A customer relationship management system helps track leads and customer interactions. Marketing automation software can streamline your campaigns and manage email outreach. Social media management tools assist with posting and engagement across various platforms. Analytics tools are essential for tracking performance and making data-driven decisions. You also need to allocate time and resources for content creation and advertising efforts. If you lack the expertise or time to implement these tools effectively, hiring a marketing agency like Top Gun may be a better option.