What do I need to do to make the marketing work for my business?

The biggest thing you need to do is stay engaged and make decisions. Your input helps shape the marketing strategy and ensures it aligns with your goals. You will need to provide access to your existing materials, such as your website and any current marketing content. This way, we can build on what you already have or create new materials as needed. Expect to set aside time for meetings and feedback sessions. Your involvement will help us understand your business better and make adjustments as we go. If you have specific preferences or ideas, sharing those will also be important. This process works best when you are an active participant.