Skip to main content
All services

Training

Top Gun Contractor Marketing Live Workshop

This is the live, instructor-led version of the playbook Top Gun runs for HVAC, plumbing, roofing and home service clients at $5,000 a month. In one session we map the two different buyers you serve — the homeowner with water on the floor right now, and the one quietly researching a replacement for next spring — and show you why the same ad, the same page and the same follow-up cannot win both. You leave with the emergency and replacement offers that work in each season, the service-area search structure that gets you found in the towns you actually cover, the ad account build and budget split between urgent and planned demand, the landing pages and estimate forms that convert, and the quote follow-up sequence that recovers the estimates sitting unanswered in your inbox right now. Bring your spend, your lead cost, your average job value and your quote-to-sold rate. We will work out live which constraint is costing you most — and for most contractors it is the unreturned quote, not the ad budget. We also size the campaign mix to your crew capacity, because demand you cannot serve damages a service business faster than no demand at all. A conditional revenue guarantee comes with this workshop: implement the playbook and increase your monthly revenue by at least 50% within 30 days and double it within 90 days, or the full fee is refunded — offered only to businesses that attend the full session, implement the offers, campaigns and follow-up process as taught, and supply the before-and-after revenue records the measurement depends on, and only under signed eligibility and client-obligation terms that define the revenue baseline, the 30-day and 90-day start dates, the measurement method and the refund process. Advertising budget, tools and third-party charges are your own and are separate from the seat fee.

Investment
$750 per seat
Timeline
One live session, seat confirmed within 1 week
Starts with
A 30-minute call

Pricing may vary based on project scope, ad spend, platform requirements, integrations, travel, production requirements, and custom deliverables. Final pricing is confirmed in the client proposal or service agreement.

What you get

  • One live instructor-led session with a Top Gun operator, run to a fixed agenda — not a recorded webinar with a chat box
  • The service-area playbook: emergency versus replacement offers, seasonal angles, local search and profile setup across the towns you cover
  • Campaign build: ad account structure, the budget split between urgent and planned demand, creative angles and retargeting
  • The conversion assets: service and emergency landing pages, estimate forms, phone script and the quote follow-up sequence
  • Your numbers worked through live — spend, lead cost, average job value and quote-to-sold rate, sized against your crew capacity
  • Editable templates, the weekly tracking sheet, the session recording and 30 days of email access for implementation questions

Good fit when

Owners of running HVAC, plumbing, roofing and home service companies who want to run the marketing in-house and have crew capacity to fill.

Not for

Anyone who wants the work done for them — that is Top Gun Contractor Turbo Growth, priced as a monthly service. A seat here buys the method, not the execution, and it will not hire your crews either.

Start this serviceNot ready? Get the free written audit instead

Related reading

The thinking behind how we run this