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Top Gun Commercial Contracts Marketing Live Workshop

This is the live, instructor-led version of the playbook behind Top Gun Contracts. Commercial work is not won by a better ad; it is won by being the firm an owner, developer or facility team already trusts when the shortlist gets written. In one session we show you how that trust is built on purpose rather than by accident. You leave with the capability narrative that makes your firm the safe choice, the case-study structure that lets a buyer assess your work in ninety seconds, the search and content plan that gets you found when somebody is researching a project type, the targeted paid and LinkedIn approach that reaches the four or five job titles who actually decide, and the relationship cadence that keeps you on the list between bid cycles instead of reappearing cold every eighteen months. Bring your win rate, your average project value, where your last five invitations came from and how many of your bids were unsolicited. We will work out live which part of the path is actually broken — for most firms it is not visibility, it is that the proof a buyer needs is trapped in the heads of two principals. A conditional revenue guarantee comes with this workshop: implement the playbook and increase your monthly revenue by at least 50% within 30 days and double it within 90 days, or the full fee is refunded — offered only to businesses that attend the full session, implement the positioning, campaigns and follow-up process as taught, and supply the before-and-after revenue records the measurement depends on, and only under signed eligibility and client-obligation terms that define the revenue baseline, the 30-day and 90-day start dates, the measurement method and the refund process. Because bid cycles, awards and revenue recognition vary by project, that agreement sets the baseline and the measurement approach before the performance period begins, and media spend and third-party charges are your own and are separate from the seat fee.

Investment
$750 per seat
Timeline
One live session, seat confirmed within 1 week
Starts with
A 30-minute call

Pricing may vary based on project scope, ad spend, platform requirements, integrations, travel, production requirements, and custom deliverables. Final pricing is confirmed in the client proposal or service agreement.

What you get

  • One live instructor-led session with a Top Gun operator, run to a fixed agenda — not a recorded webinar with a chat box
  • Commercial positioning: the capability narrative, sector messaging and the differentiation a buyer can actually verify
  • Proof architecture: the case-study structure, project photography and credential set that let a buyer assess you in ninety seconds
  • Buyer reach: search and content plan by project type, targeted paid and LinkedIn approach to the job titles that decide, and landing pages for each
  • The pipeline cadence — prequalification lists, bid-invitation follow-up and the between-cycle contact rhythm that keeps you shortlisted
  • Editable templates, the pipeline tracking sheet, the session recording and 30 days of email access for implementation questions

Good fit when

Principals and business-development leads at commercial construction firms who want to build the positioning and pipeline process in-house.

Not for

Firms whose principals will not take the buyer conversations this creates, and anyone expecting a bid to be written for them. The playbook produces invitations and relationships; it does not submit anything.

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Related reading

The thinking behind how we run this