Training
Top Gun Commercial Contracts Marketing Online Course
The same commercial pipeline system as the live workshop, in modules a principal or business-development lead can work through between site visits and bid deadlines. The build order matters more here than anywhere else in the catalogue, because commercial positioning assembled out of order reads as a brochure rather than as evidence. Modules run from the inside out. Who you actually win against and why, then the capability narrative, then the proof — case studies, project photography, safety and certification records — then the website and sector pages that hold it, then search and content by project type, then targeted paid and LinkedIn reach to the people who write shortlists, then the prequalification and follow-up cadence that keeps you on the list between cycles. Every module ends with a build step, so a finished module means a published page or a completed case study, not a watched video. Included in editable form: the capability statement, case-study template, project photography shot list, credential and safety summary, sector page outlines, LinkedIn and email sequences for owner, developer and facility contacts, the prequalification tracker and the pipeline sheet that shows which relationships have gone quiet. A conditional revenue guarantee comes with this course: implement the playbook and increase your monthly revenue by at least 50% within 30 days and double it within 90 days, or the full fee is refunded — offered only to businesses that complete every module and its build step, implement the positioning, campaigns and follow-up process as taught, and supply the before-and-after revenue records the measurement depends on, and only under signed eligibility and client-obligation terms that define the revenue baseline, the 30-day and 90-day start dates, the measurement method and the refund process. Because bid cycles, awards and revenue recognition vary by project, that agreement sets the baseline and the measurement approach before the performance period begins, and media spend and third-party charges are your own and are separate from the course fee.
- Investment
- $2,000 one-time
- Timeline
- Self-paced, built to complete in 4 weeks
- Starts with
- A 30-minute call
Pricing may vary based on project scope, ad spend, platform requirements, integrations, travel, production requirements, and custom deliverables. Final pricing is confirmed in the client proposal or service agreement.
What you get
- Self-paced video modules in build order — competitive reality, capability narrative, proof assets, website and sector pages, search and content, paid and LinkedIn reach, prequalification cadence
- A build step at the end of every module, so a completed module means a published page or a finished case study
- Editable proof assets: capability statement, case-study template, project photography shot list, and the credential and safety summary
- Outreach sequences written for owner, developer, facility-team and procurement contacts, with the between-cycle contact rhythm
- The prequalification tracker and pipeline sheet that shows which relationships have gone quiet and what to do about it
- Lifetime access with updates as the platforms change, plus email support on course material
Good fit when
Commercial construction firms with completed projects worth presenting and someone inside the business who will build the positioning out properly.
Not for
Firms with no project photography, references or written content to publish. The course organises proof into something a buyer can assess; it cannot invent proof you do not have.
Also in Training
Related reading
The thinking behind how we run this
- Training
Why Your Construction Bids Aren't Winning
Understand why your commercial construction bids aren't succeeding and how to address the root causes effectively.
Top Gun Commercial Contracts Marketing Online Course - Training
Why Your Construction Leads Aren't Converting
Learn why your construction leads are stalling and how a marketing course can help.
Top Gun Commercial Contracts Marketing Online Course - Training
Belief That Courses Can't Replace Experience in Construction Marketing
Explore why courses in commercial construction marketing can complement experience, not replace it, and how they offer value.
Top Gun Commercial Contracts Marketing Online Course
